ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soars

The primary three matches of the continued ICC Champions Trophy, together with the India versus Bangladesh recreation, clocked 110 million TV viewers throughout female and male audiences aged two years and above (MF 2+), in response to the Broadcast Viewers Analysis Council (BARC) information.Among the many core male viewers aged 15 and above, the attain stood at 46 million throughout city and rural markets. The common TV Score (TVR), which components in viewers attain and time spent, was 1.21 for the MF 2+ TG class and 1.68 for the Male 15+ ABC TG (goal group) class.

For the India versus Bangladesh match particularly, the typical TVR was 2.04 for the MF 2+ viewers and a pair of.8 for the M 15+ ABC viewers. Viewership for the primary three video games was respectable and may choose up because the match progresses, mentioned Navin Khemka, CEO South Asia, EssenceMediacom.

“It is a respectable ranking contemplating it is a longer format in comparison with T20. Whereas ODI (sooner or later worldwide) scores have declined lately, consumption has additionally shifted to multi-screen viewing because of the rise of digital platforms. Not like earlier than, individuals are not glued to TV screens for seven or eight hours. Loads of consumption can be taking place on cell units,” he mentioned.

The ICC Champions Trophy 2025, which started on February 19, is being broadcast on the Star Sports activities and Sports18 networks in a number of languages, together with English and Hindi. In its promoting pitch, JioStar, the official media rights holder for the ICC, set a goal of reaching 450 million TV viewers all through the match.

JioStar has secured a number of sponsors, together with Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Thought, ICICI Direct, McEnroe and Eicher Motors.Whereas TV scores for the India-Pakistan match, performed on February 23, will likely be launched subsequent week, the sport set a brand new digital viewership record, amassing 602 million views on JioHotstar, the streaming platform fashioned by the merger of Disney+ Hotstar and JioCinema.TAM Media CEO LV Krishnan mentioned advertisers could be happy with the viewership information, contemplating these numbers are for the preliminary matches and lots of high-profile video games are scheduled later. “Sports activities viewership has been on the rise because of the explosion of a number of units. Whereas viewership has change into fragmented between TV and digital, the cumulative viewers base has solely elevated,” he mentioned.

Sports activities viewership on tv has been rising, with the Asia Cup 2023 attracting 366 million viewers. The ICC Cricket World Cup 2023 and the Indian Premier League (IPL) 2024 garnered 530 million and 541 million viewers, respectively, whereas the ICC T20 World Cup 2024 was watched by 404 million.

A JioStar spokesperson beforehand mentioned that the corporate was within the technique of finalising extra offers for the match, having secured partnerships throughout varied classes, together with BFSI (banking, monetary providers and insurance coverage), FMCG (fast-moving shopper items), auto, healthcare, bathtub fittings, fantasy gaming, paints and telecom.

For the Champions Trophy, JioStar has been in search of ₹55 crore for co-presenting sponsorship throughout each TV and digital.