Our distinctive promoting level is that we are able to host occasions at a brief discover: ECB COO Subhan Ahmed |

Our distinctive promoting level is that we are able to host occasions at a brief discover: ECB COO Subhan Ahmed |

Our unique selling point is that we can host events at a short notice: ECB COO Subhan Ahmed
ECB COO Subhan Ahmed file picture (Getty Photos)

DUBAI: It doesn’t have a giant cricket tradition, however the United Arab Emirates, since the previous few years, is popping out to be a hub of main cricketing occasions.
As a result of covid, UAE staged the Indian Premier League in 2020 and 2021 (second half), the T20 World Cup in 2021. As a result of geopolitical points, it staged the Asia Cup in 2018 and 2022. Final yr in October, it staged the Ladies’s T20 World Cup after it was moved from a disturbed Bangladesh, and it’s at the moment internet hosting India’s matches within the 2025 Champions Trophy.
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With India and Pakistan refusing to journey to one another’s nations to play even in multi-nation tournaments, it may find yourself staging the Asia Cup (within the T20 format) in September this yr too.
Actually, it may’t be straightforward to stage worldwide matches on the final minute, however the Emirates Cricket Board has achieved a kind of an experience in it.
“We’ve solely come to know from the media that we’re internet hosting the Asia Cup. There’s been no official affirmation to us on this regard. Our distinctive promoting level (USP) is that we are able to host occasions at a brief discover. Within the final 5 years, we’ve hosted the Indian Premier League, Pakistan Tremendous League, the Asia Cup, (Ladies’s T20) World Cup all at very brief discover. So, we’re ready. We’re (all the time) in a state of readiness, anytime we’re given a possibility to host an occasion,” ECB COO Subhan Ahmed advised reporters on the Dubai Worldwide Stadium on Sunday, throughout the India versus New Zealand match.
“It’s not very tough for us as a result of we’ve been internet hosting worldwide matches for a very long time now. It’s positively difficult as a bunch, when the opposite groups are there (in Pakistan) and just one staff is right here, however we handled the scenario as if we’re organizing this event independently, and we’ve organized it very easily to this point. It’s a PCB and the ICC’s determination to host the matches right here. We’ve 100% autonomy in operational selections,” Ahmed defined.
The ECB COO stated that his board has began to handle the workload of the pitches on the DICS instantly after being advised that they’ll host India’s matches within the 2025 Champions Trophy, even because it was internet hosting ILT20.
“The second we learnt that we’ll host India’s matches within the Champions Trophy, we began getting ready for this even because the ILT20 was on. We complied with all of the ICC necessities, giving the required relaxation to these pitches which we have been going to make use of for the Champions Trophy, and to this point, the pitches have performed out very well,” Ahmed revealed.
Amidst internet hosting quite a few worldwide cricket tournaments, UAE can be working in direction of growing its personal cricketers — a few internet bowlers-left-arm pacers Awais Ahmed, who virtually broke the toe of Indian captain Rohit Sharma in observe, and Wasim Akram, impressed Rohit large time.

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Requested in regards to the low turnout throughout India’s first match of the Champions Trophy, towards Bangladesh right here, Ahmed stated that the variety of spectators at DICS had elevated steadily.
“The crowds have picked up steadily. It (for the India vs Bangladesh match) was greater than 60% (turnout). Some nations are dealing with challenges to journey, which might be an element. Nonetheless, the turnout for the following matches has been excellent. The ticket gross sales have been round 95% (of the capability). Perhaps, some individuals didn’t flip up after shopping for the tickets! As we speak, there’s round a 93% turnout, and it’ll improve because the day wears on,” he stated.
Declaring to the wholesome crowd for the India versus New Zealand match on Sunday, Ahmed stated, “It’s the second day of Ramadan, and the stadium is nearly full. Pricing of the tickets isn’t a problem.”
Elaborating on how UAE manages to keep up its grounds and pitches, regardless of the acute climate circumstances on this a part of the world, Ahmed stated, “It’s a bit technical, however twice a yr, we plant a sure grass. The tools and the manpower that now we have, ensures that the outfield and pitches stay good. After which we additionally do loads of workload administration of the pitches, in accordance with the quantity of cricket now we have scheduled in Dubai by means of the yr.”

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Amidst staging quite a few worldwide matches, the ECB can be working laborious to develop UAE cricket.
“Within the final four-five years, now we have labored very laborious on this (growing UAE’s cricket). We’ve organized loads of home occasions (on the behest of nationwide head coach Lalchand Rajput, UAE has began organizing a home red-ball event for the primary time). The ILT20 has a growth event, which gives a possibility and expertise to the native, proficient gamers. We’ve earmarked some cricketers from that event, who get a possibility to bowl within the nets of visiting worldwide groups. So, our gamers are completely satisfied, they usually earned loads of reward from the visiting gamers, particularly Indian gamers, who felt that we’re producing good expertise now,” Ahmed defined.

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